Hi, this is

Digital Communications Strategist.Founder of

and

In the past 16 years,
I have helped more than 50 brands
and hundreds of professionals to

plan, execute, and measure
digital marketing and social media
better and easier.

I have learned a lot
from working with
more than 60 brands forstrategy development
content creation
social media planning
crisis management
marketing data reporting
and
project managementsince 2010.

These 15 years helped me
understand what I love:
Discovering how digital works,
and turn this knowledge into marketing ideas.

• LinkedIn

My personal background
contributes to my work, too.

I recently launched

as an index of the digital and social media trends.

• See on Notion
• Visit the Website

As we all know:

Thanks to my passion projects,
I keep learning everyday
by trial and error.

Digital Content & Channel Strategy

Almost no agency has a full time Content Strategist.
But when you need one, you really need one.

Social Media Reports

Social media reports give you tons of numbers.
We can put them into context together.

Crisis Planning

Every brand has a different social media fingerprint depending on
what you sell,
how you market it,
which channels you use,
how your consumers react.You can prepare for any digital crisis with:
1) Digital SWOT Analysis
2) Channel Risk Report
3) Crisis Management Plan

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Executive Consultation

Fast change means extra management effort.If you need help for planning in this changing landscape, let's talk.

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Tailor-Made Trainings

It's a huge challenge to follow how social channels change.
You need to get the most up-to-date knowledge.

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Dijital İçerik ve Sosyal Medya Stratejisi

Sürekli bir Sosyal Medya Stratejisti bulundurmak zor.
Ama ihtiyaç olduğunda, gerçekten ihtiyaç oluyor.

Sosyal Medya Raporlaması

Sosyal medya raporları genelde size bol bol sayı verir.
Bu sayıların sizin ihtiyacınıza hizmet etmesi gerek.

Kriz Planlaması

Her markanın sosyal medyada kendine has bir parmak izi vardır.Ne sattığı,
nasıl pazarladığı
hangi kanalları kullandığı,
tüketici kitlesi
o markanın kaderini belirler.Gelecekteki kriz olasılıklarına karşı:
1) Dijital SWOT Analizi
2) Kanal Risk Raporu
3) Marka Risk Puanlaması
3) Kriz Yönetim Planı
ile daha sağlam hazırlanabilirsiniz.

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Özel Hazırlanmış Eğitimler

Sosyal medyanın değişimini takip etmek ciddi mesai.
Bu değişimleri takip edip ihtiyacınıza göre eğitimlere dönüştürebiliriz.

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Yönetici Desteği

Hızlı değişim her profesyoneli kendi işinde etkiliyor.
Ama tüm bu değişimler yöneticilerde daha çok FOMO yaratıyor.Bu değişen ortamda daha kolay takip ve planlamaya ihtiyacınız varsa, konuşalım.

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Passion Projects

Contact me

• via LinkedIn
• or via Email

on contact[at]leadthesocial.com

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I am...

A strategist in love with mechanisms - be it made of cogs or actions.
An Industrial Engineering drop-out with a Political Theory MA.
A book addict who knows that reading is just an old technology.
A millennial who doesn't complain about the youth.
A sci-fi fan since age 10.

💭

I think...

A good book deserves a beautiful cover.
I guess that's why marketing fascinates me as a whole.

🧠

I learn...

I believe in learning by practice.

I created and managed my first Facebook page in 2008 for the movie '25th Hour.'In 2009, I was accepted into a Political Science PhD program in Budapest but left academia after my thesis proposal 'The Future Political Rights of AI' was rejected.At 29, I joined McCann Istanbul as a Jr. Social Media Manager. Back then, social media was largely dismissed as a passing trend. We pioneered through trial and error—creating content, managing communities, and analyzing reports for brands. We developed, presented, and executed strategies and projects.As a team leader at various agencies, I recruited and managed teams of copywriters, analysts, and community managers.I had the privilege of working with some of the top art directors, graphic designers, strategists, and developers in the industry.As a member of IAB Turkey's Educational Council, I’ve provided digital marketing training and mentorship to more than 700 people so far from diverse backgrounds.

I have co-founded two start-ups so far.
I've handed them over to my partners.

Frameby (2013):
A social network that still has thousands of
daily active users after 13 years.

Omnicourse (2021):
A mobile audio-learning platform that had
1M USD valuation in our seed round.

Now I'm building a new one:

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• Home
• Services
• Projects
• Contact

2010'dan bu yana 50'den fazla markaya
ve her seviyeden yüzlerce pazarlamacı, kreatif, yönetici ve içerik üreticisine,
sosyal medyayı daha iyi ve daha kolay
planlamak, yönetmek ve ölçmek
için yardımcı oldum.

2010'dan bu yana 50'den fazla markaya
sosyal medyayı daha iyi ve daha kolay
planlamak, yönetmek ve ölçmek
için yardımcı oldum.Müşteri yönetiminden yapay zekaya, otomotivden perakendeye birçok sektörden ekiplere stratejiler ve kurumsal eğitimlerle katkıda bulundum.

Since 2010, I have helped more than 50 brands to
plan, manage, and measure social media
better and easier
with my services and corporate trainings.

Since 2010, I have helped more than 50 brands
and hundreds of marketers, creatives, executives, content creators to
plan, manage, and measure social media
better and easier.

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Teşekkürler.
Seansınız kaydedildi.
Seans için takvim daveti mail adresinize iletildi.Sorularınız için bana:

• LinkedIn

ya da

ismail [at] leadthesocial.com

adresinden ulaşabilirsiniz

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Thank you.
You have booked your session.
An invite mail is sent to your address.You can contact me via

• LinkedIn

or

ismail [at] leadthesocial.com

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Thank you for your contributions to my work.
You can contact me via

• LinkedIn

or

ismail [at] leadthesocial.com

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Çalışmalarıma katkılarınız için teşekkür ederim.
Sorularınız için bana:

• LinkedIn

veya

ismail [at] leadthesocial.com

adresinden ulaşabilirsiniz.

I was selling candies in the dorm when I was 13.
My first venture was buying snacks from the cafeteria and reselling them to my classmates in the dorm at night.I developed my first and last computer game in 1998.
(And it got banned.)
Back at the high school, I built a simple racing game with two F1 cars made of ASCII characters, controlled by rapidly pressing keys.
After a few keyboards were broken by my first users, our teacher deleted all copies of the game.I got myself expelled from the Industrial Engineering department so that I could switch to social sciences.
The only engineering course I liked was about AutoCAD. I was the first student to get 100 from an exam in that course's 7 year history. I tutored my classmates. The rest of my grades were a disaster. My GPA was around 0.6 in my last day at that department.I created my first social media community on Facebook in 2008
I was frustrated that my favorite movie, 25th Hour had no Facebook page. So I created it. I'm not managing it anymore, but it still has 6.6k followers.I was at the brink of working on the "Future Rights of AI" in 2009
In my first year as a PhD student, I proposed "The Civil Rights of AI in Future Democracies" as my dissertation topic.
They asked me to work on something "more relevant to the current literature". So I left the academia.I made money from content in 2010
I was a blogger back then. I received a porcelain dinner set from a brand in return for a post. It was a great product tbh. I'm still using them.I managed the Facebook and Twitter accounts of a global brand by myself for 6 months in 2011
I was responsible for content creation, page management, moderation, reporting and Twitter contests. There was me and the brand, nobody else.A high level Hollywood production contacted me to manage their Turkish content in 2012
I've worked on the project for 2 months.
Confession: I'm still yet to see the movie.