Hi, this is

Founder of

I create marketing solutions
and social media strategies.


I have learned a lot
while working with
more than 45 brands for
strategy development
content creation
social media planning
crisis management
data reporting
project management
in the past 13 years.

These 13 years helped me
know myself better:
I love to know how digital marketing works,
and turn my knowledge into projects.

Personal experiences,
contribute to my work, too.

As we all know:

Thanks to my passion projects,
I keep myself busy
and keep learning everyday.

I founded

to help companies use social media
instead of following it.

Social Media Strategies

Almost no agency has a full time Social Media Strategist.
But when you need one, you really need one.

Social Media Reports

Social media numbers are gibberish to most people.
I like to put them into context.

Regular or On-Demand Trainings

Most people's social media knowledge is limited to real life use.
Your business needs more than that.

Crisis Planning

Every brand has a different social media fingerprint depending on
what you sell,
how you market,
which channels you use,
what consumers talk.
You can prepare for any digital crisis with:
1) Digital SWOT Analysis
2) Channel Risk Report
3) Crisis Management Plan

Executive Support

Digital shift might mean extra management. That's something I have went through many times in the past.If you need help for planning in this changing landscape, let's talk. That's something I do for many executives at the moment.


To give you an idea on how I work, here is my toolbox:

Let's talk.


Passion Projects

This website

I create and recreate this website everyday with its visuals, texts and user experience. It keeps my mind alive on a wide range of topics from design to copywriting to UX.I use a no-code tool (Carrd.co) for it and get no support from my expert friends to force myself to learn.It's my playfield for trial and error. Any feedback is welcome 🙏🏼


This project uses Midjourney AI to interpret the most creative quotes from world literature.It helps me keep up with the generative AI tech and push myself for creativity.


The precursor of dotworlds, this project used Midjourney AI to interpret Leonardo da Vinci's prophecies.My art director friend Robin Dogan took over the project on March 2023.

iab TR Education Council

I contribute to the council to raise awareness of digital marketing in Turkey.I've been training hundreds of attendees as a volunteering instructor so far and participating as a jury member and mentor for various events.

eBook: The Secret Quarter

A new way to classify social networks and understand viral content.To get an early copy, sign up here:

And something exciting

A book project where I hope to trigger an interesting perspective on the last 5,000 years of history.I have used the Obsidian tool to work on its general mindmap. The video above shows its step by step growth throughout 2020-2021. When I publish, I'm planning to turn it into an interactive thinking process.

I am...

I am a marketing strategist who loves mechanisms - both real and abstract.
An Industrial Engineering drop-out with a Political Theory degree.
A book addict who accepts that reading is an old technology.
A millennial who doesn't complain about Gen Z.
A sci-fi fan since age 10.


I think...

I think a good book deserves a good cover.
I love to work both on books and covers.
I guess that's why I like marketing as a whole.


I keep learning...

I learn by doing.
Every project is a course for me.

I developed my first and last computer game on Pascal in 1998. Our CS teacher deleted all the copies after people started to break school keyboards.I created and managed my first Facebook page in 2008 for my favorite movie, "25th Hour". The page still stands somehow.I quit my PhD degree at the age of 29 and joined McCann Istanbul as a Jr Social Media Manager.Luckily, nobody thought social media had a future back then. We learned everything by trial and error: created content, managed communities and analyzed reports for brands; developed, presented and executed strategies and projects.Later, as a team leader at various agencies, I recruited and managed teams of copywriters, analysts and community managers.I was lucky to work with and learn from the best art directors, graphic designers, strategists and developers in the industry.

I have given trainings on digital marketing to hundreds of people from all ages and lines of business.I have co-founded 2 start-ups and handed them over to my partners:

Frameby (2013):
A social network that still brings thousands of cinephiles together after 10 years.

Omnicourse (2021):
A mobile audio learning platform that presents hundreds of bite-size learning content.

I have joined Keymate.AI as the External CMO in September 2023. While I'm using my marketing experience for the team, I also learn a lot from them on the latest implementations of AI.