Hi, this is

Founder of

I create marketing solutions
and social media strategies.

Why?

I have learned a lot
from working with
more than 50 brands onstrategy development
content creation
social media planning
crisis management
data reporting
and
project managementin the past 13 years.

These 13 years helped me
understand what I love to do:
I love to discover how digital channels work,
and turn my knowledge into marketing ideas.

Personal experiences,
contribute to my work, too.

Click if you'd like to read some personal trivia.

As we all know:

Thanks to my passion projects,
I keep myself busy
and keep learning everyday.

I have founded

to help brands harness social media
instead of simply following it.

Social Media Strategies

Almost no agency has a full time Social Media Strategist.
But when you need one, you really need one.

Social Media Reports

Social media reports give you tons of numbers.
We can put them into context together

Regular or On-Demand Trainings

It's a huge challenge to follow how social channels change.
You need to get the most up-to-date knowledge.

Crisis Strategy

Every brand has a different social media fingerprint depending on
what you sell,
how you market it,
which channels you use,
how your consumers react.You can prepare for any digital crisis with:
1) Digital SWOT Analysis
2) Channel Risk Report
3) Crisis Management Plan

Executive Support

Fast change means extra management effort.If you need help for planning in this changing landscape, let's talk.

🛠️

To give you an idea on how I work, here is my toolbox:

Let's talk.

💬

Passion Projects

This website

I create and recreate this website everyday with its visuals, texts and user experience. It keeps my mind alive on a wide range of topics from design to copywriting to UX.I use a no-code tool (Carrd.co) for it and get no support from my expert friends to force myself to learn.It's my playfield for trial and error. Any feedback is welcome 🙏🏼

iab TR Education Council

I contribute to the council to raise awareness of digital marketing in Turkey.I've been training hundreds of attendees as a volunteering instructor so far and participating as a jury member and mentor for various events.

eBook: The Secret Quarter

A long term project to decipher how content spreads through social networks.

And something exciting

A book project where I hope to trigger an interesting perspective on the last 5,000 years of history.I have used the Obsidian tool to work on its general mindmap. The video above shows its step by step growth throughout 2020-2021. When I publish, I'm planning to turn it into an interactive thinking process.

I am...

I am a strategist who loves mechanisms - be it made of cogs or actions.
An Industrial Engineering drop-out with a Political Theory MA.
A book addict who knows that reading is just an old technology.
A millennial who doesn't complain about the youth.
A sci-fi fan since age 10.

💭

I think...

I think a good book deserves a good cover.
I love to work on both books and covers.
I guess that's why I like marketing as a whole.

🧠

I learn...

I learn by doing.
Every project is a course for me.

I created and managed my first Facebook page in 2008 for the movie '25th Hour.' Remarkably, the page still stands today.In 2009, I was accepted into a Political Science PhD program in Budapest but left academia after my thesis proposal on 'The Future Political Rights of AI' was rejected.At 29, I joined McCann Istanbul as a Jr. Social Media Manager. Back then, social media was largely dismissed as a passing trend. We pioneered through trial and error—creating content, managing communities, and analyzing reports for brands. We developed, presented, and executed strategies and projects.As a team leader at various agencies, I recruited and managed teams of copywriters, analysts, and community managers.I had the privilege of working with some of the top art directors, graphic designers, strategists, and developers in the industry.As a member of IAB Turkey's Educational Council, I’ve provided digital marketing training and mentorship to more than 600 people from diverse backgrounds.I’ve also co-founded two start-ups, both of which I later handed over to my partners.

Frameby (2013):
A social network that still brings thousands of cinephiles together after 10 years.

Omnicourse (2021):
A mobile audio-learning platform that presents hundreds of bite-size learning content.

Click if you'd like to read some personal trivia.

Personal Trivia

I was selling candies in the dorm at 13.
My first venture was buying snacks from the cafeteria and reselling them to fellow students in the dorm. It ended when older boys, my competition, reported me, shutting down my "shop."I developed a simple computer game in high school using Pascal. It broke keyboards.
After learning basic coding, I built a game with two F1 cars, made of ASCII squares and controlled by rapidly pressing keys. After some broken keyboards, my CS teacher deleted all copies of the game.In 2009, I pitched a PhD thesis on AI civil rights.
I was accepted into a Political Science PhD program in Budapest, proposing a thesis on "The Future Rights of AI in Democracies." I left academia when they asked me to replace this idea with something "more relevant to the current literature".I was a terrible Industrial Engineering student before excelling in Social Sciences.
I struggled with memorizing formulas, questioning the reasoning behind them. This approach didn’t earn me an engineering diploma, but both fields shaped my work today.

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